Those attending WYD in Rio are able to be in touch and share their experiences with millions of people around the world. In a certain sense, everyone can “attend” WYD because of social networks. Since Pope Francis arrived in Rio on July 22nd, more than 3 million mentions of WYD were made on Twitter.
Just last Tuesday, July 23rd, when WYD officially began, 805,000 tags related to the event were registered. Since then, every day one of the WYD tags shown up at the Trend Topics, among the hottest topics in the World. The most frequent hastags were #jmj and #rio2013.
Another exciting fact was the effect of Pope Francis’ tweet at his arrival. The thanksgiving message of the Holy Father reached 18 million hits, which is the estimated amount of people who read the message in 8 different languages.
There is a team of 80 people working on the social media. The team is divided in two shifts to make sure that the information is gathered and quickly released on the web. “The Internet is part of our lives, so it is important to follow the trends of social media,” said Gustavo Borges, a member of the WYD social media team.
The official site, www.rio2013.com, also has a high rate of visits. Since Monday, when the Holy Father arrived in Rio, the website recorded more than 600,000 hits. Most of the visits were made on the Portuguese version (62%), followed by the English version (13%), and the Spanish one (11%). Other languages summed 15% of the visits.
The visitors stay at the WYD website for an average of 3.5 minutes. “This fact means that most people are finding the site helpful and are reading at least one article,” explains Gustavo. “We regard this as very good news,” adding that the website is one of the main means of communication for the Local Organizing Committee.
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